Today is

By: Ikedi Ani-okoye.

Sales training introduction

Define the desired results: What are the results that you want the sales training to deliver? When you can define the results, you can better tailor the sales training to achieve those results. Additionally, asking this question separates the real problems from the false problems or symptoms.

Sales training is for learning

Many people, including some in the sales profession, believe that sales training is a waste of time and money. A popular belief is that sales people are born to sell, and that an individual either "has it" or they don't, and nothing can be done to change it. Sales is a learned skill. A sales rep will never reach their true potential until this fact is accepted. True professionals study and practice the skills proven to be effective and continue sales training throughout their career.

Sales training myths

Is your sales training delivered in one day or two day events once a year or even once every six months? Drop that schedule right now and save bundles of money. Each business day hundreds of companies send their sales force to either public sales training workshops or seminars that are very expensive, $1,000 to $2,000 or very inexpensive from $50 to $200. Yet, educational research has shown for many years that a one time exposure to a learning event results in only 2% cognitive retention after 16 days.

CONCLUSION

Sales training is big bucks for many companies and especially for those companies that provide sales training. From new car dealerships to manufacturers, keeping a sales force motivated and churning out those sales is an everyday challenge. Yet, what should you pay as a sales manager to CEO for sales training? Its best to always compare prices.