Can Humour Help Turn Your E-Mails Viral

A study by a marketing agency, has revealed that a large number of adult Internet surfers in America pass around information with other people using e-mail. This is great news for those companies that use word-of-mouth and e-mail techniques to promote and sell their products.

Internet studies have generated some intriguing results regarding the type of information that is most likely to be forwarded, as well. The results found that the most passed on information was humorous in nature.

The second most passed on type of information was news, then healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies (shown in the order or popularity). So it is simple to see that humorous information maybe the best method to deploy for your viral marketing e-mail campaign.

Cartoons, jokes and funny video clips are also some of the things which can be added to an e-mail to increase its chances of going viral. People are far more likely to pass on something that makes people laugh.

In this case they are much more likely to click on the forward button and send the email to relatives and friends solely because it is an advertainment and not an advertisement.

Not so long ago, there were about 35 million recipients to an e-mail that had a picture that was taken in Disneyland. It was relatively quick to view, an image of Donald Duck lying helpless in front of the popular Cinderella Castle. The name of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail promotion that Disneyland utilised with the edgy strategy of making light of a serious situation at the time and it worked.

There is a chance that a large number of people who have a computer have viewed the picture and at the same time the advert for Disneyland. The bird flu problem (at the time) was a great source of news and had the opportunity to attract an enormous amount of attention to any brand that may, for any reason, link itself with it.

Keep in mind that people have a greater chance of sharing a joke or a funny picture than anything else so you are well advised to implement humour into your e-mail campaigns.

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