If you are thinking of starting an online business at an capacity here is a cheat sheet of things that you will need to be familiar with.
Keyword research
This involves researching your target market so that people looking for you site can find it. Example if you want to sell scarves, you could do keyword research on scarves and come up with -
Red fluffy scarf
scarves with bobbles
Once you have check out how may people are searching for these keywords and you ability to rank for them you may, then decide to use them as part of promotion for your website.
SEO
Search engine optimisation, AKA SEO is the ability to get your website noticed for the keywords that you have chose, preferably in one of the top search engines such as Yahoo, Google, MSN.
Link building
Putting links on other peoples websites that point back to your website, is what linkbuilding is all about, the more you have the more people will be able to find your website, this is important because it increases your chances of a sale.
Different forms of link building may involve, article marketing, social bookmarking, mini blog creation, forum marketing, video marketing and a number of other thiings that invlove distribution of links that will point back to your site.
The promtion techniques above are the core elements to any online business, if you can create a system that uses all of them, you are bound to succeed.
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