Successful Marketing Examples

How many options do you give to your market? If the only option you give to your marketing is to say ‘yes’ or ‘no’ to whatever your trying to sell at the moment, you could be missing a huge opportunity.

The best and most successful marketing is about ‘involving’ your contacts within your business. There are those people who jump in immediately, but most people tend to become involved gradually over a period of time. You can facilitate this fact by offering ‘levels of interaction’ in every marketing communication you deploy.

What levels of interaction? They have to do ultimately with the amount of risk your audience must take in order to become involved within your business. ‘Low risk’ equals little to no investment. You should increase the level of interaction by deploying small steps. Here are some examples:

No Risk Involvement:

• Visit my site and finding an item/object of value (ie. viewing free information describing how to write the perfect sales letter; find a helpful resource; make the necessary valuable connection…).

• Subscribe to a free newsletter or business tips offering valuable information.

• Offer some form of consultation.
  • You can increase your conversions by targeting the consultation to deliver a clear benefit to the participant vs. just delivering a sales pitch. The benefit you’re able to present during the consultation itself will be a far superior sales presentation.

Low Risk Involvement:

• Setup a low cost consultation (i.e. introductory exam offered by physicians, low cost bargain tune-ups auto repair shops offer).

• You should make sure it’s a general overall assessment covering client’s current predicament, long term goals and their method of going about to achieve such goals. Make the plan more elaborate than the services your business would normally deliver.
  • Offer an e-book, CD or book with valuable information in your chosen area.

• Offer a taster: A very low cost highly targeted service or product that would deliver on major held by those within your market audience (i.e. free credit check).

Mid to high risk involvement (these include your most important and largest services you may be offering at the time):

• Offer a possible learning kit which would include a CD and eBooks.

• Offer a web-seminar

• Offer a compilation series of services (i.e. 3 web sessions aimed at promoting a specific outcome).

• Go all the way up to a possible full deluxe package.

The number issue is that most businesses out there offer their marketing just one big step: it’s either the full package or nothing ‘yes’ or ‘no’. I have yet to visit upon a business that cannot offer their market graduated levels of interaction: Even if you’re marketing high cost products like homes, health insurance, cars or yachts.

Two crucial questions to ponder:

1. What levels of interaction are you currently offering with your chosen market?
2. How are you communicating this offer?

If you like this post, please bookmark it and forward it to business associates who are not currently overjoyed with the current effectiveness of their marketing campaign.

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